CD Projekt Red has set its sights on Expanding its influence while adhering steadfastly to its core values creative roots. The studio, known for its critically acclaimed role-playing games, is venturing into a broader arena of pop culture and entertainment.
Following the worldwide success of its celebrated Noteworthy video game entries like The Witcher 3: Wild Hunt and Cyberpunk 2077, the company is exploring opportunities beyond conventional game development. A recent discussion with a Polish media outlet revealed that the joint CEOs are planning the future with a broader vision in mind.
The executives explained that the original ambition of designing the best RPG experiences was a stepping stone, as the peak period of game popularity is rather brief after launch. Their current goal …is meant to position the firm as a globally recognized enterprise force in entertainment by positioning games at the heart of a wider ecosystem of related products and fan events.
They pointed out that their collaboration on an anime series based on the Cyberpunk universe—a project done in partnership with a renowned Japanese animation studio and showcased on a major streaming service—serves merely as an early example of what lies ahead.
While the future holds ventures into various forms of entertainment, the leadership emphasized that their dedication to crafting quality games remains unwavering. Their creative process is driven by personal passion rather than by chasing transient market trends. Their strategy is to:
- Maintain a focus on developing games they deeply appreciate
- Enhance their intellectual properties through diverse entertainment channels
- Build long-term fan engagement through innovative products and live events
This balanced approach showcases why, despite branching out into new sectors, the core of CD Projekt Red's identity continues to be firmly rooted in gaming. Their swift growth and innovative projects signal an exciting era ahead for the studio and its global fanbase.